Five Tips For Event Networking (Or, What I Learned In Manila)

I recently had the honour of attending the 25th annual Asia and Pacific Seed Association (APSA) Asian Seed Congress in Manila, Philippines. APSA is the world’s largest regional association, with membership from over 50 countries. Networking is a central function at events like APSA’s World Congress.

  Kelly Saunderson

How to Keep Downy Mildew in Sunflower Under Control?

Sunflower is one of the most valuable crops that help growers to sustain their profitability over the crop rotations. To increase profitability, growers are often shortening the intervals between the two sunflower crops in their rotations and this has some negative consequences, such as an increased

  Oleg Shevchuk

How to Reveal the Secret of the Agronomic Potential of Each Plant?

Genotyping is the process revealing differences in the genetic signature (genotype) of plants by reviewing their DNA sequence. It’s a molecular way to unravel the agronomics’ potential secret of each plant, as soon as you know where to look at, on its DNA strands.For many years, it helped speeding u

  Géraldine Mey

What To Do, When Plant Breeding Is Not Enough?

Through breeding we enhance our turf varieties to withstand wear, diseases and difficult climatic conditions that are present at sports pitches and golf courses. This sets the grounds for the perfect green pitch for the sportsmen, and for spectators all over the world to look at when broadcasted on

  Klaus K. Nielsen

The Power of Reciprocity

Content Marketing’s goal is to create and distribute valuable, relevant, and consistent content. Content that triggers a response to drive action. The notion of reciprocity – trying to repay, in kind, what another has provided for us, is a deeply engrained human behavior. Providing content that the

  Kelly Saunderson

Non-GMO Soybean as a Strategic Crop for Europe

In 2018, EU28 will produce about 2.7 million tons of soybean grains, which represent only 7 percent of the total soybean meal needs and 50 percent of non-GMO soybean meal consumption. The EU28 is obliged to import a huge quantity of soybean from South America pushing the soybean crop to represent cl

  François Paybou

Deeper Roots and More Robust Forage Supply

Drought 2018 was very severe – will tomorrow’s varieties meet the challenges?Drought and heat had devastating impacts on forage crops – and economy. Will we see more of such extreme weather conditions, and how do we secure our production in the future? One thing is certain; farmers and organic farme

  Klaus K. Nielsen

Creating a Content Library

I confess. I’m a planner. I’m the person who doesn’t understand how people can operate without a plan. I need to plan the work.Developing a plan encourages me to think of all the different elements or considerations. I research, assess, and figure out the steps to succeed. Without a plan, I’m certai

  Kelly Saunderson

Sorghum: A Small Seed But With Remarkable Qualities

From 7 to 8 November 2018, the 2nd European Sorghum Congress, themed “The Future is Sorghum” will take place in Milan, Italy. It has been two years since the launch of the Sorghum ID project in Europe, where an inventory was collected of the entire sorghum industry. The upcoming congress will be the

  Frederic Guedj

High Quality Forage Grasses Enhanced for Extreme Weather Conditions

Prolonged hot and dry weather has this season put pressure on forage stocks in many European countries. It is difficult to prepare for such extremes, but according to climate experts, we better prepare for it, as all weather predictions concurrently point in that direction. One way is to choose fora

  Klaus K. Nielsen

Quality and Knowledge: Customer Assets

As an operation leader, I am always focusing on transformative changes and new ways of creating value. In order to set up operational priorities that align with corporate strategy we need the proper framework.At Euralis we have always chosen the quality of the seeds as a major focus of our customer

  Denis Gonthier

Do You Know The Brain Of Euralis Research Data Management?

The seed sector doesn’t escape the global trend: more and more data are generated every year in plant breeding. It pops the question how to get the best out of this mass of information. Euralis started considering this question already in the nineties, and developed its own platform, Helix, exactly

  Daniel Cabero

The Architecture of a Story

Content Marketing 101 – create and distribute consistent, relevant, and engaging content that attracts a defined audience and ultimately drives action. Regardless of the channel – website, newsletter, social media, video, sell sheets, or webinars – your content should tell a story. Why? Storytelling

  Kelly Saunderson

Will We Eat Green Proteins in the Future?

This is one of the big questions, which a newly launched EU project will address over the next five years. The vision with the project, called EUCLEG, is to strengthen a food- and feed production less dependent upon imported soybean. EUCLEG is a concatenation of “EU – China – Legumes”, and EU and C

  Klaus K. Nielsen

Grass – A Powerful Player in Urban Sustainable Planning

The heat wave in May and June 2018 remind us of the associated phenomenon called “heat islands” in many European cities. The accumulation of heat by stones concrete and asphalt, prevents the air from cooling during the night, and causes temperature differences of up to 8°C between cities and the cou

  Klaus K. Nielsen

P3 Generation, Performance in Three Dimensions

More than 10 years ago, Euralis operated a complete reshuffling of the winter oilseed rape (WOSR) breeding program. The goal was to build a new approach focused on hybrids and heterosis maximization strategy. This new strategy combined with the long experience of breeders and the high technology mol

  Sandrine Legros

People Don’t Want Science — They Want Stories!

In the past, I faced the challenge of trying to sway public opinion. I did lots of research finding stats and scientific studies to help make a case. I spent hours crafting messages for each different audience using the research as my inspiration. I had a comprehensive marketing-communications plan

  Kelly Saunderson

Grass Breeding – Let’s Do it on the Fly!

It is spring, fields are green and birds are singing in the sky. Each breeder is on the move, setting up new crosses and assessing hundreds, or thousands of plots for different traits. It is a tedious, but very important job, as the accuracy by which this task is conducted will set the threshold for

  Klaus K. Nielsen

Lean Management at Production

If you look for « Lean » in Google you will find lot of definitions, and some of the first will be links to websites for healthy food. The term “Lean Production” came from Toyota factories in Japan just after World War II. Toyota was looking for more efficiency and productivity in their factories an

  Laurent Lucu

Caption This!

This spring around the Issues Ink offices (Issues Ink is the European Seed publisher) we are having an image captioning contest among us ‘Inkers.’ The current champ is from a surprising source. The ‘bean counter,’ our Controller, is consistently offering fantastic zingers; proving that with the righ

  Kelly Saunderson

How Best to Feed 90 Million European Cattle?

Many people don’t know it, but in terms of surface area, silage maize is one of Europe’s most important crops, feeding close to 90 million cattle in addition to being used for energy production and nutrition. The so called ‘silage belt’ which runs along the North Sea, to the central European countri

  Oliver Becker

Turf Seed is Greening Russian Stadiums for a Glorious Summer of Football

The expectations for pitch managers and chief groundsmen to create perfect pitches for the World Cup tournament are sky high. Organizers, football players and billions of football enthusiasts all over the world expect nothing less than beautiful and hard-wearing match stadiums, and groundsmen will d

  Klaus K. Nielsen

Want To Connect With Growers? Consider Your A.U.D.I.E.N.C.E.

At Issues Ink we talk a lot about audience, message and channel. Know who you are talking to, clearly define the message and identify the best possible path forward. Effective and engaging communication starts with taking the time to analyze the target audience.Identifying ‘growers’ as the audience

  Kelly Saunderson