P3 Generation, Performance in Three Dimensions

More than 10 years ago, Euralis operated a complete reshuffling of the winter oilseed rape (WOSR) breeding program. The goal was to build a new approach focused on hybrids and heterosis maximization strategy. This new strategy combined with the long experience of breeders and the high technology mol

  Sandrine Legros

People Don’t Want Science — They Want Stories!

In the past, I faced the challenge of trying to sway public opinion. I did lots of research finding stats and scientific studies to help make a case. I spent hours crafting messages for each different audience using the research as my inspiration. I had a comprehensive marketing-communications plan

  Kelly Saunderson

Grass Breeding – Let’s Do it on the Fly!

It is spring, fields are green and birds are singing in the sky. Each breeder is on the move, setting up new crosses and assessing hundreds, or thousands of plots for different traits. It is a tedious, but very important job, as the accuracy by which this task is conducted will set the threshold for

  Klaus K. Nielsen

Lean Management at Production

If you look for « Lean » in Google you will find lot of definitions, and some of the first will be links to websites for healthy food. The term “Lean Production” came from Toyota factories in Japan just after World War II. Toyota was looking for more efficiency and productivity in their factories an

  Laurent Lucu

Caption This!

This spring around the Issues Ink offices (Issues Ink is the European Seed publisher) we are having an image captioning contest among us ‘Inkers.’ The current champ is from a surprising source. The ‘bean counter,’ our Controller, is consistently offering fantastic zingers; proving that with the righ

  Kelly Saunderson

How Best to Feed 90 Million European Cattle?

Many people don’t know it, but in terms of surface area, silage maize is one of Europe’s most important crops, feeding close to 90 million cattle in addition to being used for energy production and nutrition. The so called ‘silage belt’ which runs along the North Sea, to the central European countri

  Oliver Becker

Turf Seed is Greening Russian Stadiums for a Glorious Summer of Football

The expectations for pitch managers and chief groundsmen to create perfect pitches for the World Cup tournament are sky high. Organizers, football players and billions of football enthusiasts all over the world expect nothing less than beautiful and hard-wearing match stadiums, and groundsmen will d

  Klaus K. Nielsen

Want To Connect With Growers? Consider Your A.U.D.I.E.N.C.E.

At Issues Ink we talk a lot about audience, message and channel. Know who you are talking to, clearly define the message and identify the best possible path forward. Effective and engaging communication starts with taking the time to analyze the target audience.Identifying ‘growers’ as the audience

  Kelly Saunderson

The Euralis Profiling System, Driving Farmers in their Seeds Choice

It is our firm conviction that seed companies should not be just selling seeds and leave it at that. For us, it is a core principle that we also want to help farmers find the best variety for the intended location. And in order to do that effectively, we have developed the Euralis Profiling System (

  Celine Cauhape

Consider Your Constant Content

Your website is open for business 24-7. It doesn’t take a day off when you do and customers can access it at any time. So, what is your website saying when you’re not around?Websites are too often thought of like a fact sheet or brochure. You made the investment, wrote the content for it once, it’s

  Shawn Brook

Make a Connection Today

Does Florida Georgia Line know their audience? You bet! I think we all like to believe we can connect with people – connect with ideas, connect with opportunities, or connect on an emotional level. Most of my world is driven by three simple words:1. AUDIENCE – Identify and understand who you are con

  Shawn Brook

Triple Protection to Combat Broomrape

The Black Sea region is very important and biggest sunflower cultivation area in Europe. The total planted area in 2017 is 9 million hectares: UA – 5,9 Mio ha, RO- 1,1 Mio ha, BG 0,9 Mio ha, TR- 0,6 Mio ha, MD- 0,3 Mio ha, RS- 0,2 Mio ha.Sunflower is an increasingly popular choice in the rotation fo

  Vladimir Kondratiuk

The Right Optical Sorter for the Right Job

Optical sorters, like the OptoSelector OS 901 or the optical fine seed sorter OS f-class, have to fulfil what had been done in the past by humans and in some cases, is still done by humans, i.e., detect and pick objects out of a material stream that do not belong to it. In the case of seed processin

  Kai-Uwe Vieth

Boost your Feed with Homegrown Protein Using Clovers and Alfalfa

Protein is crucial in meat and milk production – boosting content of protein in feed will inevitable increase your production.Legumes, such as clover and alfalfa, are becoming more common and this kind of protein production is still gaining speed. These farm-grown legumes saves expensive transport c

  Klaus K. Nielsen

On Your Markers, Get Set, GO!

Our company is involved in molecular assisted breeding since the late eighties. Marker technologies evolved from isozymes, RFLP, RAPD to nowadays SNPs and CNV markers. The use of marker information was primary dedicated to germplasm characterization for identification purposes and genetic diversity

  Plilippe Moreau

Succeeded in Making a Masterpiece: Air Sifting Reloaded

Most people working in the seed sector will acknowledge that there are hardly any seed and grain plants without an air sifter. Air sifters come in various shapes and sizes, and are often the centrepiece of plants dealing with any kind of crops – whether it is for seed or consumption grain. These ver

  Mark Scholze

Looking into the Black Box – What Happens Under The Soil Surface?

Modern plant varieties show a tremendous improvement compared to old varieties, which is primarily the result of repeated selection on above ground plant traits. While this approach has taken us far, it is relevant to ask how far we can actually go – and what is the added potential, if we are able t

  Klaus K. Nielsen

Customer Service is Key to Operations

Euralis operates on three production areas: France, with more than 6,000 ha of multi-species production, Seville with 3,500 ha of production of sunflower, and Cherkassy with 5,000 ha of multi-species production. On each of these three zones we also have an efficient and versatile factory.Whether pro

  Denis Gauthier

5 Reasons You Should Be Doing Content Marketing

If content marketing is not at the top of your company’s to-do list, it might be time to take the plunge. Today’s sales prospects want good information that helps them make good decisions, but they don’t like being sold. Most of us research products and services online before making a purchase, so i

  Shawn Brook

Making Use Of Aerodynamic Elements For Improved Cleaning

In seed separation, one may wonder why do we need aerodynamics? Mechanical separation can be done by size or by length. But by separating the seeds in this way, one looks only at one physical criterion. However, when we bring aerodynamics into the play, we can be much more accurate. Each kernel can

  Khaled Raed